Is Pinterest Another Social Media Site?
Or Is It Something More?
When you hear someone talking about Pinterest what comes to mind?
Many people think of Pinterest as just another Social Media site, but that couldn’t be farther from reality.
So now that you know what Pinterest is, how can you use it to bring visitors to your site. You need to figure out what people in your niche are searching for and target your boards to their needs.
What Are People Looking For On Pinterest
If you just use your boards to try and sell your products and services you will lose viewers fast.
People on Pinterest are looking for boards that are helpful, informative and entertaining and can help them solve issues they are having or to make them smile when they need it.
Remember that Pinterest is a visual media. The pictures you put on your boards are the first things they see, if they do not catch their eye they will move on to another board. Use high quality images that are both captivating and related to your boards topic and you niche.
What Kind Of Boards Should I Make
You should make several boards in the beginning, each one set to a specific topic. Make the topic of your first board about you and your business. You can include your site link and tell your readers what they will find there. Highlight your back ground, what makes you someone to follow and how your site can inform them. Make several more boards each one on a specific topic.
When naming your boards think about your keywords, using your strongest keyword in your board title will make it SEO friendly.
Don’t Make It All About You
Once you have several boards of your own created look for boards posted by others in your niche. When you find boards that you feel are informative and can be helpful to your viewers save them to your own boards. This will give your boards more value to your visitors.
Another way to share pins from other posters is to make a Group Board. A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin. Group boards go under many different names – shared boards, contributor boards, community boards and collaborative boards.
Have Fun With Your Boards
Be creative with your posts and images, try to find new ideas to engage your audience. Keeping your content fresh and engaging, you will draw new viewers and keep past viewers returning for more.