Email Lists Can Help Your Business Grow
Now that you have a business you frequently hear about your email list and how it is a vital tool to grow your business. But can you answer the following questions?
- “Do you have an email list?”
- “How many subscribers do you have in your email list?”
- “Do you know what an email list is for?”
- “Do you know how to use an email list for your type of business?”
Don’t worry, your not alone. Email list have been around for ever but many new business owners are unsure on how to get started. Lets start with the basics:
What is an email list?
An email list is a collection of email addresses you collect from individuals that visit your website or fill out a card at your business. You probably have put your email address on many lists yourself, when you visit a site and you see a pop up asking for your email address before going on to the requested page, these are someone building an email list. Some times you are offered a free eBook or special offer if you enter your email address.
Who uses Email anymore?
With huge popularity of social media many people believe email is dead, but they couldn’t be more wrong. Today most people at least one email address and check their inbox more then their Social Media page.
Email is privet and personal compared to Social Media. When you post to Facebook or Twitter your posts can be seen by anyone. And when your ad pops in to someone’s Facebook News Page it becomes buried quickly by new content and many people do not scroll down the page to see old content.
Email is use to send privet documents, letters and business correspondence, just about anything you wouldn’t want to share on social media. You know when you send an email to someone on your email list they are likely to open it and read what you have to say.
How do I get these email addresses?
You can have a form on your home page or offer page requesting visitors to enter their email address. Or you can use it as a required step to move on to your article or other offers. You can use an email marketing service to help you create the form and send emails out to the subscribers on your list.
An email list is a great way to keep people who visit your site interested in your offers and coming back to your site.
You can sent them your latest posts or sales offer. You can send emails inviting them to an event for or related to your business, inform them of events in your neighborhood or town. Send a weekly News Letter informing them of events related to your business and their interests.
The most important part of an email list is to keep in contact with your current and potential customers by giving them something they find useful and worth while to keep them coming back to your business.
Avoid the temptation to email your subscribers a bunch of sales ads, excessive advertising can cost you subscribers. Keep it entertaining and informative, make yourself the go to expert in your niche.
How do I setup an email list
The first thing you will need is to sign up with an email marketing service. There are many to choose from but for beginners I recommend Mailchimp.
- It is free to use as long as you send fewer then 2,000 emails per month
- It gives you an trusted email address instead of Gmail or Yahoo reducing the chance of your email ending up in the spam folder.
- It is easy to learn and there are easy to follow directions for setup and creating your emails.
- If your website is on WordPress it has a free easy to install plugin, and WPBeginner has step by step directions to help beginners install and begin using the new account.
As you gain experience you can expand your account for a small monthly fee.
No matter what type of business you have creating an email list can help you keep your subscribers informed about your business and services, up coming events and any sales you will have.
I believe it is worth the time to learn how to create your own list.
Here are a few new tutorials I found that are helpful in getting started
How to Use Mailchimp -Step by Step Tutorial by NYC Tech Club
How the Heck Do You Use MailChimp? by Melyssa Griffin